Create a streamlined, one-stop-shop for your brand
Whether you run a wholly owned international business, or use franchise or license partners, maintaining brand consistency and speed to market of your marketing collateral can be a challenging experience.
You rely on your overseas teams to effectively promote and sell your product/service in the territory they operate. To do this, they need strong product, but also an effective marketing support mechanism to aid that sell. This means all of the marketing tools, procurement processes, best practices and efficiencies you have enjoyed in your home market need to be seamlessly made available to your international network.
Concrete's Marketing Support Portal is a "one stop shop" for complete international marketing support. The portal can use any number of modules from Connect, incorporated into one branded shell that can be accessed by your entire international network. This creates a community of users that are able to be contacted simultaneously, guided toward costs savings, guided toward on-brand messaging and administered with reduced overhead at head office.
As each territory interacts with your Support Portal, so you will glean unique information on their performance. Speed of response to new campaign usage, ability to work in conjunction with other teams for bulk purchasing, their awareness of best practice initiatives; all of these things and more are monitored in your portal and produced for you as simple to digest reports.
Concrete has demonstrable success in the supply of the Connect International Marketing Support Portal. For information on how Marks and Spencer has successfully used Connect over the last 5 years, please see our case study area.
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